Pay Per Click – PPC Marketing

There are pretty simple principles to follow if you want to boost sales. In fact, it is so simple that it is hardly worth mentioning. The way to increase sales is to get more people to see your product or an advert of your product.

If you can say that 5% of the population would like to buy your product, then to boost sales from 50 to 500, you simply have to get ten times as many people to notice you. Easy is it not?

The way the big professional businesses achieve that increase in viewers is to throw millions or even billions of dollars into an promoting budget and create nationwide or even worldwide advertising campaigns.

Assuming that you are not an owner of a firm that can afford to do this, the question is: how can you attract more visitors to your website?

I am assuming here that you already have a web site that converts traffic (in other words visitors) to sales at a certain rate, say 5%. So, how do you increase the number of visitors from 100 per day to 1,000 per day?

There are various ways of achieving this goal, but the exact technique varies depending on what you are selling. If you are selling a subscription or a high-price service then you can afford to spend a bit more up front.

For instance, you could put an advert in the newsagent\’s window or in classified ads giving your telephone number and convert the curious into clientele when they ring you.

You will learn how much you have to spend to acquire a certain number of interested prospective clients and how many of these actually convert into customers. This is valuable knowledge because it allows you to judge whether this sort of marketing is right for you and what your \’bang per buck\’ is.

However, this theory goes for all types of marketing and if you are like most Net sellers, you are working on a shoe string budget. Despite that, stick to first principles and keep as many statistics as you can think of. You may not know how to use those numbers yet, but something will occur to you.

As an instance, I record the details of the number of visitors to my web site each day and the number of clicks. That gives me an average: if a thousand visitors come to look, I make 80 sales. I also track the value of the sales and divide it by the clicks.

Then I know that, say, $240 worth of sales from 1,000 visitors means an average of $3 a sale. Then I track the days of the week and by doing that I know that Saturday is more profitable than Wednesday.

The days can vary by as much as 25%, so if you have an advertising budget of say $100 a week, it is better to go all-in on Saturday than $15 a day over the whole week because the costs are the same but the revenue is not. In short, if you want to make money on line. study the market as you would off line and put your marketing dollars where they matter the most.